Craig Baldwin: Avant to Live! COMING SOON

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Craig Baldwin: Avant to Live! COMING SOON

Author/Editor: Brett Kashmere and Steve Polta



A nearly 500 page publication documenting the work of acclaimed filmmaker and curator CRAIG BALDWIN (b. Oakland CA, 1952), an inspiring and influential figure in contemporary media arts.

AS A FILMMAKER, Baldwin’s works represent a radical fusion of form and content. Formally, his films are constructed largely from audiovisual material appropriated from pre-existing films. In this, they represent a radical stance toward media culture as a participatory field. As an artist, Baldwin engages with mainstream media as an adversary, using its languages in ironic opposition. In this way he talks back to corporately produced media and creates inspiring, wildly imaginative works which profoundly challenge the nature of one-way media consumption.

AS A FILM CURATOR, Baldwin is known for Other Cinema, an extensive and hugely influential series of film/video programs he has personally organized in San Francisco on a schedule of 36 programs per year since the late 1980s. Like his films, Baldwin’s Other Cinema represents a radically expanded approach to film exhibition, media consumption and cultural engagement in which ephemeral forms of film history coexist alongside expanded cinema performance, underground/experimental film screenings, speculative lecture presentations, in-person artists and more.

Meticulously detailed, with contributions from over 50 writers, artists, illustrators and ideologues, AVANT TO LIVE! will be the first critical text to examine the artist’s films analytically as a coherent and meaningful body of work and critical artist’s statement while also examining the cultural impact of Baldwin’s Other Cinema curatorial project. 

CRAIG BALDWIN: AVANT TO LIVE! is a collaborative project of San Francisco Cinematheque and INCITE: Journal of Experimental Media and is projected to hit the streets in 2022. The ATL! launch and will be accompanied by a full filmmaker retrospective.

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