November 1, 2020

Craig Baldwin: Avant to Live!




A 350+ page publication documenting the work of acclaimed filmmaker and curator CRAIG BALDWIN (b. Oakland CA, 1952), an inspiring and influential figure in contemporary media arts.

AS A FILMMAKER, Baldwin’s works represent a radical fusion of form and content. Formally, his films are constructed largely from audiovisual material appropriated from pre-existing films. In this, they represent a radical stance toward media culture as a participatory field. As an artist, Baldwin engages with mainstream media as an adversary, using its languages in ironic opposition. In this way he talks back to corporately produced media and creates inspiring, wildly imaginative works which profoundly challenge the nature of one-way media consumption.

AS A FILM CURATOR, Baldwin is known for Other Cinema, an extensive and hugely influential series of film/video programs he has personally organized in San Francisco on a schedule of 36 programs per year since the late 1980s. Like his films, Baldwin’s Other Cinema represents a radically expanded approach to film exhibition, media consumption and cultural engagement in which ephemeral forms of film history coexist alongside expanded cinema performance, underground/experimental film screenings, speculative lecture presentations, in-person artists and more.

Meticulously detailed, with contributions from over 50 writers, artists, illustrators and ideologues, AVANT TO LIVE! will be the first critical text to examine the artist’s films analytically as a coherent and meaningful body of work and critical artist’s statement while also examining the cultural impact of Baldwin’s Other Cinema curatorial project.

CRAIG BALDWIN: AVANT TO LIVE! is a collaborative project of San Francisco Cinematheque and INCITE: Journal of Experimental Media and is projected to hit the streets in early 2021.

Please direct any inquiries to sfc@sfcinematheque.org and please join our email list to receive project updates!


[as with everything, this may be subject to revision and addition]

Editors: Brett Kashmere and Steve Polta
Project Archivist: Courtney Fellion
Designer: Vivian Sming, Sming Sming Books

Contributors: Luisela Alvaray, Craig Baldwin, Irene Borger, Bryan Boyce, Stephen Broomer, Bill Brown, Anthony Buchanan, Joanna Byrne, Kristin Cato, Chris Chang, David Cox, Bill Daniel, Joan d’Arc, Manohla Dargis, Tom Day, Jesse Drew, Adam Dziesinski, Bradley Eros, Gerry Fialka, Adrianne Finelli, Kelly Gallagher, Max Goldberg, Sam Green, Molly Hankwitz, Joshua Leon Harper, Mike Hoolboom, Alex Johnston, John Klacsmann, Caroline Koebel, Liz Kotz, Jesse Lerner, Chip Lord, Patrick Macias, Scott MacKenzie, Jesse Malmed, Dolissa Medina, Peggy Nelson, Rick Prelinger, Vanessa Renwick, Jeremy Rourke, Catherine Russell, Lynne Sachs, Sylvia Schedelbauer, Benjamin Schultz-Figueroa, Keivan Khademi Shamami, Jeffrey Skoller, Soda_Jerk, Valerie Soe, Kathleen Tyner, Federico Windhausen, Michael Zryd

Jesse Drew                                     photograph
Brett Kashmere and Steve Polta     Introduction

Writings and Interviews
Craig Baldwin                                    Selected Sportswriting from The Carmichael Courier (1967-69)
Craig Baldwin                                    Proposal for RocketKitKongoKit (circa 1985)
Joan d’Arc                                         Filmmaker Craig Baldwin: Alien Anomaly? (1993)
Craig Baldwin                                    The Collage Essay: Message in a Bottle (1993)
Craig Baldwin                                    Acceptance Speech for The Herb Alpert Award in the Arts (1997)
Irene Borger                                      Interview with Craig Baldwin (1998)
Craig Baldwin                                    Artist Statement (2002)
Steve Polta                                        Masochism of the Margins: An Interview with Craig Baldwin (2008)
Craig Baldwin                                    Statement of Plans for Invisible Insurrection (2010)
Craig Baldwin                                    Orphan Morphin’ manifesto (2016)
Craig Baldwin                                    Notes on FlickSkin (2020)

The Films
Sam Green                                        Craig Baldwin’s Stolen Movie
Tom Day                                            Pop Collage and the Pop Underground: Craig Baldwin’s Wild Gunman
Kathleen Tyner                                  Pushing the Envelope with RocketKitKongoKit
Liz Kotz                                             On the Edge of Documentary: Films by Amos Gitai, Trinh Minh-ha, and Craig                                                                Baldwin
Jeffrey Skoller                                   Tribulation 100!
Catherine Russell                              Archival Apocalypse: Found Footage as Ethnography (excerpt)
Jeffrey Skoller                                   Shards: Allegory as Historical Procedure (excerpt)
Michael Zryd                                     Found Footage Film as Discursive Metahistory: Craig Baldwin’s Tribulation 99
Federico Windhause                         Baldwin’s Anomalies: Returning to Tribulation 99
Jeffrey Skoller                                   2015 San Francisco Film Society Essential SF Filmmaker Award
Luisela Alvaray                                 ¡O No Coronado!: Found Footage for a Fresh Past
Jesse Lerner                                    ¡O No Coronado!: A Post-Colonial Critique from Baldwin’s                                                                                             Cinematic Scrapyard
Chris Chang                                     Property is Theft
Benjamin Schultz-Figueroa              Livingroom Laboratories: Exploding Popular Science Television in Spectres of                                                             the Spectrum
Joanna Byrne                                   Set the Controls for the Heart of the Sun: BooBoo’s Exploding Plastic Inevitable
Manohla Dargis                                Star Log: Trippy Sci-Fi Mash-Up Alert!
Keivan Khademi Shamami               Async Sound: Mock Up on Mu
Scott MacKenzie                              The Craig Baldwin Educational Film Catalog
Stephen Broomer                             Stationary Targets: Craig Baldwin’s Bulletin
Kristin Cato                                       Beauty in the Mix

Other Cinema
Craig Baldwin                                    Other Cinema Possible Names
Bill Daniel                                          Other Cinema/ATA
Max Goldberg                                    Preface to the Other Cinema Poster Archive
Craig Baldwin                                    Selected Other Cinema Posters
Dolissa Medina                                  Artists’ Television Access Digs In
Bill Brown                                           Adventures in Music
Peggy Nelson                                    Other Cinema as a Third Place
Molly Hankwitz                                  Why I Love Other Cinema and Other Feminist Stories
Bryan Boyce                                      N.E.W. A.T.A. & Other Basement
David Cox                                         Deep Memory in the Archive Bunker: The Beat Film School
Joshua Leon Harper                         Be Sure Your Eyes are Right
Adam Dziesinski                               Projecting with Craig

Ephemera from the Archive
Craig Baldwin                                   Posters, Fliers, Notes, Plans, List, Schemes, Etc.

Personal Responses
Jeffrey Skoller                                   Tales of the Urban Rats
Soda_Jerk                                        Surf Not Serf
Bill Daniel                                         War Stories from the Steenbeck
Sylvia Schedelbauer                         99 Things About Craig
Gerry Fialka                                      Craig Baldwin’s Touch: Is It Love or Confusion? Or Glorious Not Knowing?
Vanessa Renwick                             Radical Generosity
Mike Hoolboom                                Craig’s List
Lynne Sachs                                     Blissfully Out of Context: CB
Chip Lord                                          Craig Baldwin: Into the Ether
Anthony Buchanan                           Mission Reusable: Craig Baldwin, Street Scavenging, and                                                                                              Assemblage De La Raza
Alex Johnston                                   On Homburgs and Radical Curiosity
Jesse Malmed                                  Baldwin Notes, Baldwin Nodes
Valerie Soe                                       Untitled
Patrick Macias                                  Godzilla vs. Other Cinema
Caroline Koebel                               Craig Baldwin Collage
Bradley Eros                                     Oysters of the Id: My Experience with Collage + collage
Kelly Gallagher                                  Your Fan + collage

Reference Material

Adrianne Finelli                                 Craig Baldwin: Biographical Timeline
Brett Kashmere                                 Craig Baldwin: Filmography
Brett Kashmere                                 Craig Baldwin: Bibliography
Brett Kashmere                                 Index of OtherZine
                                                          Other Cinema DVD (OCD) Releases
Jesse Drew                                       photograph

Anonymous                                        Sticker: Copyright Infringement is Your Best Entertainment Value
John Klacsmann                                 Poster: A Brief History of “Finger in Ear Man”
Jeremy Rourke                                   Flipbook: the films are ours
Bill Daniel                                           Zine: Craig Baldwin/Bill Daniel Mail Art Correspondence
Craig Baldwin                                     Ephemera from the Archive